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Like many young girls, I wasn’t nurtured with resilience against shame. I wasn’t directly and specifically nurtured towards shame by my parents, but when you come of age in a culture that is laced with shame around women’s bodies and sexuality in general, resilience is necessary if you are...Read more
When you consider that hustling to fit narrow, reductive, and arbitrary beauty standards is actually taking on the work of the oppressor, it becomes much easier to stand in your body with autonomy and power. Choosing to look however YOU want to look is an act of rebellion against a...Read more
A woman is a creature of pure alchemy. She is both strong and soft. Loving and tenacious. Tolerant and replete with boundaries. Ethereal and grounded. Emotional and unshakable. Backbone and bosom. An empath and a healer who protects her energy against those who seek to drain it. She is...Read more
Authenticity is a topic that comes up often in my work. It’s highly relevant to our business, our relationships, and the way in which we show up in our everyday lives. I often get asked, “How do you learn how to show up authentically?” In formulating responses to this...Read more
“Damn, your hair grows so fast,” he said. Close to 2 inches of silver this time. It’s been 7 weeks since my last visit. Orlando has been my colorist for the past few years. I first came to see him when I was dying my hair shades of purple,...Read more
I never used to let myself get photographed from behind. As someone who grew up terribly self conscious about her legs, I’d worry about what people would think if they saw my dimpled thighs, self equating my (very natural) cellulite with words like “gross” and “flaw” because this is...Read more
There is something especially disturbing about the call for women to engage in self-care as a means of preparation for service towards others. We don’t feel especially comfortable giving women permission to put themselves first, so instead we often see the call to self care punctuated with statements such as,...Read more
Last week, during a fitness photoshoot, I intimated to my photographer and my assistant that I was the “heaviest” I’d ever been outside of my pregnancy. I put heaviest in quotations because I don’t actually weigh myself, and I think it’s just a placeholder for a variety of descriptions identifying an...Read more
You know what’s gross? Racism is gross. Homophobia, xenophobia, sexism—gross. Oppression and discrimination are gross. Telling people what they should and shouldn’t do with their bodies? Gross. Convincing people there is something inherently wrong with them in order to turn a profit? Gross. Ketchup is gross. (Don’t argue.) But you?...Read more
Fact: A woman’s primary purpose in life is not to have an “ideal” body. A woman’s primary purpose is likely not primary at all, but an amalgamation of the myriad things that make her unique and valuable—but her body, and how the world views and judges it, is not at the forefront. Or at...Read more
Fitness & lifestyle coach, writer, veteran, and mom, Neghar Fonooni is passionate about empowering women through strength.
A Los Angeles native with 16 years experience in the fitness industry, Neghar's mission is to help women worldwide recognize their worth, own their power, prioritize self-care, and live their bliss. She uses movement as a gateway to encourage women to get in touch with their bodies, and mindset practice as a means to get in touch with their hearts.
An unabashed scifi and fantasy nerd, Neghar snorts when she laughs and loves lifting weights, yoga, red wine, dark chocolate, travel, fashion, and reading and collecting books. She resides in Venice, California with her son, Isaac, and her two silly Bulldogs.
A place for weirdos, misfits, magic makers, and miscreants. A place for those who seek to smash the patriarchy and vibrate at higher frequencies. Womxn who want to take up space—who are done being told to play small and keep quiet—this place is safe for you. Made for you. Join us.